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Streaming to the Top: The Rise of Digital Music in India

The rise of digital music in India has been a significant trend in recent years. With the increasing penetration of internet and smartphone usage, music consumption has shifted from traditional mediums such as radio and physical formats to digital platforms.


Streaming platforms like Spotify, JioSaavn, Gaana, and YouTube have become increasingly popular in India, offering users a wide range of music from both Indian and international artists. These platforms have also introduced new features such as personalized playlists, podcasts, and live-streaming concerts to enhance the music listening experience.


The growth in digital music has also led to an increase in the number of independent and upcoming artists, who now have a broader audience to showcase their talent. Many artists are also using digital platforms to release their music independently, bypassing the traditional record label system. The digital music market in India is expected to grow at a CAGR of 18.1% during 2020-2025, driven by increasing digitalization, rising internet penetration, and growing disposable income.


At SwaLay we have partnered with some of the most globally acclaimed music platforms, including Hungama, RadioCity, RedFM, Spotify, and Resso. All these platforms promote music digitally which helps newer artists reach new heights and reach new audiences.


In conclusion, the rise of digital music in India has brought about a revolution in the way we consume music. With the convenience and personalized experience offered by streaming platforms, the trend is only set to continue in the coming years.

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