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SwaLay collaboration with India's leading short video application Chingari.

Chingari is a social entertainment app launched in 2018 and rebranded in 2020, allowing users to upload videos in 20+ languages. The app has recently teamed up with SwaLay Digital to give its 166 million users access to independent music content and various filters and effects to enhance the music video experience. The partnership will increase visibility for independent artists and SwaLay's music distribution solution helps them reach a wider audience on platforms like Spotify, Apple iTunes, and Amazon. The partnership between Chingari and SwaLay will benefit independent creators in India.

But wait, there's more! Not only will this partnership increase visibility for independent artists, but Chingari's short-video format (ranging from 15-45 seconds) and variety of filters and effects make it the ultimate music video platform. And with support for over 10 languages, including Hindi, Bengali, Tamil, and English. Chingari is truly a one-stop shop for all your music and content needs.


Talking about SwaLay Digital, the all-in-one music distribution solution that's been making waves in the independent music scene since its launch in September 2019. With partnerships on platforms like Spotify, Apple iTunes, and Amazon. SwaLay is helping independent artists reach a wider audience and gain more exposure.


SwaLay, powered by TalantonCore, is revolutionizing India's music and entertainment industry as a digital content solution. It provides a platform for independent artists and is empowering them with the necessary tools to succeed in the industry. By offering music and content distribution to OTT platforms worldwide.


SwaLay is leading the way for a new talent revolution in India!


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